Denny’s rolls out mobile restaurant in Ida-devastated Louisiana


Denny’s Corp. This week deployed its emergency mobile restaurant to Louisiana, which continues to be ravaged by Hurricane Ida last week.

The family-owned foodservice brand based in Spartanburg, South Carolina, rolled out its fully functional 53-foot wheeled restaurant on Monday and will serve meals to residents throughout the week, a spokesperson said. Denny’s served nearly 1,500 hot meals to residents of La Place, Louisiana on Labor Day, the company said.

“At Denny’s, we love to nurture people – mind, body and soul,” John Dillon, Denny’s chief marketing officer, said in a statement. “We are seeing devastation in the local communities affected by Hurricane Ida and the mobile relief restaurant allows us to do what we do best by going to local communities to provide a warm and heartwarming meal at a time when they could. really use it the most. “

Numerous storm damaged parts of Louisiana continued to be without electrical service, and utility officials have warned it could take weeks for it to be restored after the hurricane crushed parts of the state’s power grid. The track of Hurricane Ida also caused fatal flooding in the northeast.

Denny’s launched the Emergency Mobile Food Truck in 2017.

The company said the truck was specially designed to travel anywhere in the United States during emergencies to serve free freshly made pancake breakfasts to those in need of assistance.

Cars line up at Denny’s mobile emergency restaurant in La Place, Louisiana on Monday

The company said the mobile restaurant is being rolled out with consultation with local officials, disaster relief organizations, local franchisees and store operators to identify areas and groups most in need. Since 2017, the restaurant has served more than 50,000 pancake breakfasts to support disaster relief.

“Just before heading to Louisiana to support the thousands of residents affected by Hurricane Ida, Denny’s partnered with Health in the Hood, a local Miami nonprofit that develops community gardens in food deserts. to break down barriers between low-income communities and healthy choices, ”a spokesperson said.

At this event, Denny’s served more than 400 residents of Opa Locka, Florida, Hearty Grain pancakes and turkey bacon, and provided information for ordering healthier options from the Denny’s Fit Fare menu. Participants also received fresh locally grown produce and basil and mint home grow kits.

In July, Denny’s remodeled its mobile emergency restaurant for its America’s Diner Hiring Tour, give the truck a special look aimed at attracting future employees. During the tour, Denny’s traveled to communities along US 66 to promote the 20,000 dining opportunities available at its franchise and company-owned restaurants across the country. The company said the week-long hiring tour resulted in 13,000 applications.

For the second quarter ended June 30 Denny’s reduced its loss to $ 828,000, or 1 cent per share, from $ 23 million, or 41 cents per share, during the same period last year. Revenue increased to $ 106.2 million from $ 40.2 million in the previous year quarter.

Denny’s owns and franchises 1,645 restaurants, including 149 overseas.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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