The Nigerian logistics start-up has launched a new logistics service and online delivery app, AMATNow, in Istanbul, Turkey.
Founded by Babajide Owolodun, the AMATNow platform aims to enable seamless interaction between buyers and sellers of groceries, meals, essentials and other African deliverables.
AMATNow, which had been in beta since 2021, was launched recently to enable seller visibility, take the stress out of heavy loads for users, and provide instant on-demand purchase options.
Furthermore, it was launched to provide an inclusive solution to the obvious challenges of internal logistics and the inaccessibility of delivery to a variety of groceries and African products for Africans in Istanbul due to the fragmented nature of the market. existing.
With AMATNow, users can now find the “one-stop solution” to source and deliver African-themed meals, groceries and household essentials in Istanbul. Likewise, sellers can expand their customer base by leveraging the digital infrastructure and network effects built into its operations.
“When we started creating this app, our goal was to break down barriers between home and abroad for members of the African community and lovers of African culture,” Owolodun said.
“We wanted to partner with existing business owners to share some of our brand ideas and help deliver the best quality products to users who need them, wherever they are, and at reasonable prices” , he added.
Indeed, it is this partner-first approach that seems to appeal to a large number of participants at the launch event. Also speaking at the Istanbul African Business Hub (IABH), he highlighted the importance of close collaboration between small business owners, technologists and brand strategists to disrupt physical industries and grow the new ecosystem. technology business in Istanbul.
AMATNow app is available for iOS and Android users to download from mobile app store. The three tier categories of users, sellers and passengers have the option to register using their email id.
Once the registration is complete, users can proceed to order their favorite products and witness the automated tracking of their delivery in real time through a map provided in the application. Vendors and passengers are also duly confirmed to start after a brief onboarding process.
