Canada has long been a nation of passionate nature lovers. Club House wants to inspire more Canadians to enjoy their Thanksgiving outdoors this year with tasty, portable recipes alongside one of the most versatile athletes. So what do Canadians look for when they eat outdoors?
Most Canadians (60 percent) says small meals are a must during outdoor activities, and almost one in four (24%) said they would bring a turkey leg to go. And while flavor and taste are the most important considerations for food choices, whatever the occasion, most Canadians (76 percent) said ease of eating is the main consideration, especially for on-the-go food choices. Recently, many Canadians (37 percent) would consider using local ingredients only in their Thanksgiving meal.
To help Canadians honor the tradition of spending time outdoors, Club House has released classic Thanksgiving flavors. The result? Five portable, delicious and seasonal Thanksgiving-inspired recipes that span the range of fall tastes and represent locally grown favorites across the country.
“Food, especially the food and flavors of the holidays, brings us together to create memories and gives us the energy we need to get out and enjoy the season,” said Damien warner, Canadian decathlete and Olympic champion. “This Thanksgiving, I am grateful to spend more time with my family and I am excited to work with Club House to encourage Canadians to enjoy the outdoors by spending time together in a local park, on a walk. or a hike, or over a meal in their own backyard. “
“Our investigation also showed that almost all (79 percent) of Canadians pack food for outdoor activities. So we created portable seasonal recipes to extend Thanksgiving flavors beyond the dining room, ”said Deborah Sharpe, Group Marketing Director of Club House. “Just as we discover the outdoors, the Club House encourages Canadians to rethink their favorite fall must-haves by enjoying them on the go.
This fall, Club House wants to see Canadians safely come together and enjoy seasonal recipes outdoors at a picnic at a local park, on a camping trip, or just for fun at the outside. By sharing a photo and tagging #ClubHouseThanksgiving, #Contest and @ClubHouseCanada on Instagram, fans will be entered to win the “Ultimate Club House Explorer Prize Pack”. One grand prize winner and nine finalists will receive a one-year Parks Canada Discovery Pass and food-themed essentials to take anywhere. For recipes, view survey results and learn more, visit ClubHouse.ca/Thanksgiving-Outdoors.
Note to media: High resolution images are available for download from this site. connect.
About the competition
* NO PURCHASE NECESSARY. Open until 10/3/21 To 11:59 p.m. ET legal residents of Canada [excluding Quebec] having reached the age of majority in their jurisdiction of residence. Your account must be public to be eligible. One (1) grand prize: Parks Canada Discovery Pass and camping equipment (approximate value (“AV”) $ 477). Nine (9) secondary prizes: Discovery Pass from Parks Canada, blanket and bottle of water (AV $ 265 each). Odds of winning depend on the number of eligible entries received. Math skills test and internet access required.Rules.>
About the survey
Of 8/10/21 to 8/11/21 an online survey of 1,513 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru / Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. The results were weighted by education, age, sex and region (and in Quebec, language) to match the population, according to census data. This helps to ensure that the sample is representative of the entire adult population of Canada. Differences in or between totals are due to rounding.
About the Club House®
Club House dates back to 1883, where it first operated in London, Ontario, and is today the leading flavor brand in Canada. For over 135 years, Club House has been bringing flavor to Canadian meals – with spices, herbs, seasoning blends, extracts, food colors, sauce blends and other tasty products available at outlets. retail and catering businesses. Visit www.ClubHouse.ca for more information and recipes.
Club House is a trademark of McCormick & Company (MKC). As a Fortune 500 company with over $ 5 billion in annual sales in 160 countries and territories, McCormick is a world leader in flavors. Founded in 1889 and based in Hunting Valley, Maryland United States, McCormick is guided by our principles and is committed to our goal: to stand together for the future of flavor. McCormick envisions A World United by Flavor where healthy, sustainable and delicious go hand in hand. To learn more, visit mccormickcorporation.com or follow McCormick on Twitter, Instagram, and LinkedIn.
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For further information: Media contacts: Meghan Edwards, [email protected], M: 416-300-5720; Sarah Windham, [email protected], M: 443-844-9067