Turkey launches 1st regional destination-oriented tourism brand




Turkey launched on June 27 a promotional program for the brand “Mesopotamia”, which was created to promote the tourism potential of the south-eastern region of Anatolia to the world.

Speaking at the event, Culture and Tourism Minister Mehmet Nuri Ersoy said Turkey has the richest and most unique homeland in the world with its history, culture and geographic structure.

“We will implement tourism investments in each province [of the region] in the most precise and successful way, step by step, and we will give these lands a new identity in terms of culture and tourism, ”said Ersoy.

He said the tourism-focused promotion and branding project for the Southeastern Anatolia region includes the provinces of Adıyaman, Batman, Diyarbakır, Gaziantep, Kilis, Mardin, Siirt, Şanlıurfa and Şırnak.

Noting that the south-eastern region of Anatolia “reflects Turkey’s tourist diversity,” he said: “In these nine provinces, more than 18.5 million lire (about 2.1 million dollars) of Project and application assistance was provided to 611 cultural immovable properties, and approximately 152 million lire (approximately $ 17.3 million) was allocated for landscaping and infrastructure applications. “

The event was also attended by the Minister of Industry and Technology, Mustafa Varank, who said: “By preserving the cultural and natural heritage, we want to make Mesopotamia a global brand, engrave it in the spirit of people and get more people to visit these places and collect unforgettable memories. “

Varank said Turkey also aims to “increase tourism income, create new employment opportunities and accelerate development in the region” through the project.

For his part, the governor of Şanlıurfa, Abdullah Erin, also cited the “innumerable treasures, riches and cultural and historical assets” of Mesopotamia.

Erin said that the nine provinces in the region included in the project can get the share they deserve in the growth of the tourism economy through the synergy they will create under the “Mesopotamia” brand.



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